Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host/IT service provider through your Internet browser and stored in protocol data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision of the EU Commission. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified according to the TADPF. This data transfer is based on contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

contact

Responsible

Please contact us if you wish. The person responsible for data processing is: Ligarti GbR, Unterdörnen 79, 42283 Wuppertal Germany, 0202 25349300, info@ligarti.com

Customer’s initiative contact via email

If you initiate business contact with us by email, we will only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves to process and answer your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Collection and processing when using the contact form

When you use the contact form, we only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves the purpose of establishing contact.
If the contact is for the purpose of carrying out pre-contractual measures (e.g. advice in the event of a purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Paragraph 1 Letter b GDPR. If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Paragraph 1 Letter f GDPR out of our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Paragraph 1 Letter f GDPR at any time for reasons arising from your particular situation. We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Using Google Maps API Address Validation

We use address validation from the provider Google (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland "Google") on our website. The data processing serves the purpose of checking your entries in our address forms in real time for input and spelling errors, and to supplement any missing data. If data is entered incorrectly, alternative suggestions for correcting the data will be displayed. For this purpose, the address data you enter is transmitted to the provider, stored there and evaluated. Among other things, the following information may be transmitted to Google and processed there: postal addresses (country, city, postal code, street, house number), email address, telephone number. Your data may also be transmitted to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in a correct data basis for the fulfillment of our contractual obligations. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
The data is processed separately by the provider and is not merged with other data. It is deleted by the provider as soon as the status of the entered data has been determined, but no later than after 30 days.
Further information on Google’s terms of use and data protection can be found at: https://cloud.google.com/maps-platform/terms (https://cloud.google.com/maps-platform/terms) or at https://www.google.de/policies/privacy/ (https://policies.google.com/privacy?gl=de).

Collection and processing of applications by email

If you are interested, visitors can apply for vacancies advertised on our website by email. We only collect your personal data to the extent you provide it. This includes your contact details (e.g. name, email address, telephone number), information about your professional qualifications and training, information about professional training and performance-specific evidence.
The data processing serves the purpose of establishing contact and deciding on the establishment of an employment relationship with you. The provision of the data is necessary in order to carry out the application process. The processing of your personal data is carried out on the basis of Art. 6 Para. 1 lit. b GDPR in conjunction with Section 26 Para. 1 BDSG to carry out pre-contractual measures (going through the application process as an employment contract initiation).
If you have given us your consent to process personal data for inclusion in our applicant pool, e.g. by checking a checkbox, the processing will be carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent to us at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
If, as part of the application process, special categories of personal data within the meaning of Art. 9 (1) GDPR are requested from applicants, such as information on the degree of severe disability, this will be done on the basis of Art. 9 (2) (b) GDPR, so that we can exercise the rights arising from employment law and social security and social protection law and fulfil our obligations in this regard.
We store your personal data for as long as it is necessary to decide on your application. Your data will then be deleted after six months at the latest, unless you have consented to further processing and use. If an employment relationship is established following the application process, the data provided will be further processed on the basis of Art. 6 Para. 1 lit. b GDPR in conjunction with Section 26 Para. 1 BDSG for the purposes of carrying out the employment relationship and then transferred to the personnel file.

WhatsApp Business

If you contact us for business purposes via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp"). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to process and answer your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, your name if provided, and other data to the extent provided by you. We use a mobile device for the service, in whose address book only data from users who have contacted us via WhatsApp is stored. Personal data will therefore not be passed on to WhatsApp without you having already consented to this.
Your data is transmitted by WhatsApp to Meta Platforms Inc. servers in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. If the contact serves to carry out pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in providing a quick and easy way to contact us and in answering your query. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
Further information on terms of use and data protection when using WhatsApp can be found at https://www.whatsapp.com/legal/#terms-of-service (https://www.whatsapp.com/legal/#terms-of-service) and https://www.whatsapp.com/legal/#privacy-policy (https://www.whatsapp.com/legal/#privacy-policy).

Using WeTransfer

We use the WeTransfer service of WeTransfer BV (Willem Fenengastraat 19, 1096 BL Amsterdam, Netherlands; "WeTransfer") to send files up to 2 GB in size at your request.
The purpose of use is to transfer large files in high quality. To do this, we pass on your email address and the file to be transferred to WeTransfer. WeTranser generates a download link that is sent to you and us by email. The data is encrypted during transmission and storage by WeTransfer and can only be accessed via the download link.
Your personal data may be transferred to WeTransfer servers in the USA and temporarily stored there (sometimes unencrypted). For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). WeTransfer is not certified according to the TADPF. The data transfer takes place on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).
The processing is carried out on the basis of Art. 6 Para. 1 lit. a GDPR with your consent, provided that you have expressly agreed to the use of WeTransfer.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation.
For more information about data protection when using WeTransfer, please visit: https://wetransfer.com/legal/privacy (https://wetransfer.com/legal/privacy).

Customer account/orders

Customer account

When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data when placing orders
When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfil and process your order and to process your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR and is necessary for the fulfilment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly adhere to the legal requirements. The scope of data transmission is limited to a minimum.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision of the EU Commission. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified according to the TADPF. This data transfer is based on contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

Reviews/Advertising

Data collection when writing a comment or review
When you comment on/rate an article or post, we only collect your personal data (name, email address, comment text) to the extent you provide it. The processing serves the purpose of enabling a comment/rate and displaying comments/rates.

By submitting the comment/review, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your personal data will then be deleted.

When your comment/review is published, the name and email address you provided will be published.

Website logo for Google Customer Reviews

The website logo for Google Customer Reviews of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") is integrated into our website.
The purpose of the integration is to display the number and results of the reviews we have received so far via Google and to promote participation in this program.
Google uses cookies to display the logo on our website and to show you personalized advertisements on Google. This may include the processing of your IP address and transmitting it to Google.
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on terms of use and data protection when using Google Customer Reviews can be found at https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html (https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html) and at https://policies.google.com/privacy?hl=de (https://policies.google.com/privacy?hl=de)

Use of the email address for sending newsletters

We use your email address, regardless of the contract processing, exclusively for our own advertising purposes to send newsletters, provided that you have expressly consented to this. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list.

Your data will be passed on to an email marketing service provider as part of order processing. It will not be passed on to any other third parties.

Use of the email address for sending direct advertising

We use your email address, which we received as part of the sale of a product or service, to electronically send advertising for our own products or services that are similar to those you have already purchased from us, provided that you have not objected to this use. The provision of the email address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. Processing is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your objection can be found in the imprint. You can also use the link provided for this purpose in the advertising email. There are no costs for this other than the transmission costs according to the basic rates.

Shipping service provider/merchandise management

Passing on the email address to shipping companies to inform them about the shipping status
We will pass on your email address to the transport company as part of the contract processing, provided that you have expressly agreed to this during the ordering process. The purpose of the transfer is to inform you about the shipping status by email. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent until the revocation.

Use of an external inventory management system

We use a merchandise management system to process the contract as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
Billbee GmbH, Arolser Str. 10, 34477 Twistetal Shopify International Limited, Victoria Buildings, 2nd Floor 1-2 Haddington Road Dublin 4, D04 XN32, Ireland
transmitted.

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out on the basis of Art. 6 (1) (b) GDPR.

Payment service provider/credit report

Using Amazon Payments
We use the payment service Amazon Payments from Amazon Payments Europe sca (38 avenue John F. Kennedy, L-1855 Luxembourg; "Amazon Payments") on our website.
The data processing serves the purpose of being able to offer you payment via the Amazon Payments payment service.
To integrate this payment service, Amazon Payments must collect, save and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies can also be used for this purpose. The cookies enable your browser to be recognized.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
By selecting and using "Amazon Payments", the data required for payment processing will be transmitted to Amazon Payments in order to be able to fulfill the contract with you using the selected payment method.
This processing is carried out on the basis of Art. 6 (1) lit. b GDPR.
Further information on data processing when using the Amazon Payments payment service can be found in the associated privacy policy at: https://pay.amazon.com/de/help/201212490 (https://pay.amazon.com/de/help/201212490)

Using Klarna payment options

We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna") on our website. By selecting and using payment via Klarna, the data required for payment processing will be transmitted to Klarna in order to be able to fulfill the contract with you with the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.

Cookies may be stored here that enable your browser to be recognized. The data processing that takes place as a result is based on Art. 6 Paragraph 1 Letter f of GDPR due to our overriding legitimate interest in offering a customer-oriented range of different payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

"Pay Later" (invoice), "Pay Now" (payment by direct debit), "Financing" (installment purchase)
For individual payment methods such as "Pay Later" (invoice), "Pay Now" (payment by direct debit), "Financing" (installment purchase), Klarna reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies.
For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, email address, IP address and data related to the order, to a credit agency for the purpose of identity and credit checks and uses the information received on the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values ​​(score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with the statutory provisions. The data processing serves the purpose of the credit check for the initiation of a contract. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default when Klarna makes advance payments. You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying Klarna, for reasons arising from your particular situation. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide the data means that the contract cannot be concluded with the payment method you have chosen.
Further information, in particular to which credit agencies Klarna passes on your personal data, can be found at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies (https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies).

General information about Klarna can be found at: https://www.klarna.com/de/ (https://www.klarna.com/de/). Your personal data will be treated by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy (https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy).

Using SOFORT

We use the payment service provider SOFORT GmbH (Theresienhöhe 12, 80339 Munich, Germany; "SOFORT") to process payments on our website. Sofort GmbH is a company of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The data processing serves the purpose of being able to offer you various payment methods by processing payments via the payment service provider SOFORT. If you have chosen the payment option, the data required for payment processing will be transmitted to SOFORT. This data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Further information on data processing when using the payment service provider SOFORT can be found at https://www.sofort.com/1.0/shared/content/legal/terms/de-DE/SOFORT/ (https://www.sofort.com/1.0/shared/content/legal/terms/de-DE/SOFORT/) and https://www.klarna.com/sofort/ (https://www.klarna.com/sofort/).

Data collection and processing for payment methods by credit card, direct debit and invoice via secupay AG
We have integrated the components secupay.direct debit, secupay.purchase on account and secupay.credit card from secupay AG (Goethestr. 6, 01896 Pulsnitz; "secupay") on our website. secupay is a payment institution within the meaning of the Payment Services Supervision Act (ZAG) and is registered with the Federal Financial Supervisory Authority (Graurheindorfer Str. 108, 53117 Bonn; "BaFin") (registration number: 126737) and enables cashless payment for products and services on the Internet. secupay represents a process through which the purchase price claim is assigned to secupay. This enables a retailer to deliver goods, services or downloads to the customer immediately after the order has been placed. If you select "direct debit", "purchase on account" or "credit card" as a payment option via secupay during the order process in our online shop, your data will be automatically transmitted to secupay. By selecting one of these payment options, you consent to the transmission of personal data required for payment processing. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until the revocation. When payments are processed via secupay, the payment method data is transmitted to secupay. secupay then carries out a technical check of the risk of payment default. The transaction result is then automatically communicated to us. The personal data exchanged with secupay is first name, last name, address, email address, IP address, telephone number or other data that is necessary for payment processing. The purpose of transmitting the data is to process payments and prevent fraud. We will also transmit other personal data to secupay if there is a legitimate interest in the transmission. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR. The personal data exchanged between secupay and us may be transmitted by secupay to credit agencies. This transmission is for the purpose of identity and credit checks. secupay may pass on the personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfill the contractual obligations or if the data is to be processed on behalf of secupay. You have the option of revoking your consent to the handling of personal data at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing. The applicable secupay data protection regulations can be accessed at https://www.secupay.com/de/datenschutz (https://www.secupay.com/de/datenschutz).

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is visited again.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the cookies from being stored and the data they contain from being transmitted. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all of the functions of this website to their full extent.

The links below will tell you how to manage (including deactivate) cookies in the most important browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=de (https://support.google.com/accounts/answer/61416?hl=de)
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09 (https://support.microsoft.com /de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09)
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne (https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne)
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/de-de/guide/ safari/manage-cookies-and-website-data-sfri11471/mac)

Technically necessary cookies

Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our service more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after you change pages.

The use of cookies or similar technologies is based on Section 25 Paragraph 2 TDDDG. The processing of your personal data is based on Art. 6 Paragraph 1 Letter f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.
You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.

Use of CookieFirst

We use the consent management tool CookieFirst from Digital Data Solutions BV (Plantage Middenlaan 42a, 1018 DH, Amsterdam; "CookieFirst") on our website.
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right to withdraw consent for consents already given. The data processing serves the purpose of obtaining and documenting the necessary consents to data processing and thus complying with legal obligations.
Cookies can be used for this purpose. The following information, among others, can be collected and sent to CookieFirst: clearly identifiable ID, date and time of consent, opt-in and opt-out data. This data will not be passed on to other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) (c) GDPR.
For more information about data protection at CookieFirst, please visit: https://cookiefirst.com/legal/privacy-policy/ (https://cookiefirst.com/legal/privacy-policy/)

Analysis/advertising tracking

Use of Google Analytics 4 We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide the website operator with other services relating to website activity and internet usage. The following information may be collected, among others: IP address, date and time of the page visit, click path, information about the browser you use and the device you use, pages visited, referrer URL (website via which you accessed our website), location data, purchasing activities. Google may link your data to other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.

Your IP address will be shortened by us on our own servers beforehand. Google therefore only receives pseudonymized data.

Google uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR.

Your personal data will be processed with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.

We also use the Google Signals service in this context. Google Signals enables cross-device tracking. Your data can therefore be analyzed across devices if you have activated "personalized advertising" in your account settings and your devices are linked to your Google account. This makes it possible to recognize which device you are using to search for products and return later to complete purchases on another device, such as a tablet.

The cross-device reports created in this context contain only aggregated data. We therefore only receive statistics created on the basis of Google Signals. To prevent data collection and storage by Google Signals across devices, you can deactivate the "personalized ads" function in the settings of your Google account. For more information, see https://support.google.com/ads/answer/2662922?hl=de (https://support.google.com/ads/answer/2662922?hl=de).
Further information on data processing and data protection regarding Google Signals can be found at https://support.google.com/analytics/answer/7532985?hl=de (https://support.google.com/analytics/answer/7532985?hl=de).
We use the advanced implementation of consent mode (Advanced Consent Mode). Even if consent is not given, user data is transmitted to Google in the form of "pings". These pings can contain the following information, among others: IP address to derive the IP country (the IP address is not logged), date and time of the page visit, URL of the pages visited, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion. On the basis of this information, Google models user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.

The information generated in this way about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. Both Google and US government authorities have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites (https://policies.google.com/technologies/partner-sites) and at https://policies.google.com/privacy?hl=de&gl=de (https://policies.google.com/privacy?hl=de&gl=de).

Using Shopify Statistics

We use the statistics and analysis functions of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of order processing. Shopify is an affiliated company of Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and made available in reports, analyses and statistics. The following device information is collected and processed, among others: information about the web browser, IP address, time zone and some of the cookies installed on your device. When you navigate the website, information about the websites or products accessed, the referrer URL (website through which you accessed our website) and information about how you interact with the website is also collected. Technologies such as cookies as well as web beacons, tags and pixels (electronic files for collecting information about how you navigate the website) are used for this.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision of the EU Commission. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified according to the TADPF. This data transfer is based on contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
You can find more information about data protection at Shopify at https://www.shopify.com/de/legal/datenschutz (https://www.shopify.com/de/legal/datenschutz), information about the order processing agreement at https://www.shopify.com/de/legal/dpa (https://www.shopify.com/de/legal/dpa) and information about the cookies used at https://www.shopify.com/de/legal/cookies (https://www.shopify.com/de/legal/cookies).

Using the Meta Pixel

We use the meta pixel of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.
Meta and we are jointly responsible for the collection of your data when the service is integrated and the transmission of this data to Meta. The basis for this is an agreement between us and Meta on the joint processing of personal data, in which the respective responsibilities are defined. The agreement can be accessed at https://de-de.facebook.com/legal/terms/businesstools (https://de-de.facebook.com/legal/terms/businesstools). According to this, we are particularly responsible for fulfilling the information obligations in accordance with Art. 13 and 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33 and 34 GDPR, insofar as a breach of the protection of personal data affects our obligations under the agreement on joint processing. Meta is responsible for enabling the rights of data subjects in accordance with Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service and for complying with the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects Meta's obligations under the joint processing agreement.
The purpose of the application is to target website visitors with interest-based advertising on the social networks Facebook and Instagram. For this purpose, the Meta remarketing tag has been implemented on the website. This tag establishes a direct connection to the Meta servers when you visit the website. This sends the Meta server information about which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you will then be shown personalized, interest-based ads.
The application also serves the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as which actions were taken after being redirected to this website. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Your personal data will be processed with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
You can deactivate the "Custom Audiences" remarketing function here. For more information about the collection and use of data by Meta, your rights in this regard and options for protecting your privacy, please see Meta's privacy policy at https://www.facebook.com/about/privacy/ (https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0).

Use of Google Ads Conversion Tracking

We use the online advertising program "Google Ads" on our website and, as part of this, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked across Ads customers' websites.
The information collected using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
We use the advanced implementation of consent mode (Advanced Consent Mode). Even if consent is not given, user data is transmitted to Google in the form of "pings". These pings can contain the following information, among others: IP address to derive the IP country (the IP address is not logged), date and time of the page visit, URL of the pages visited, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion. On the basis of this information, Google models user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.
Your data may be transferred to the servers of Google LLC in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/)

Use of Google AdSense

We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of renting advertising space on the website and using it to target website visitors with interest-based advertising. This function enables visitors to the provider's website to be shown personalized, interest-based advertising from the Google Display Network. Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. Google may transfer this information to third parties if this is required by law or if third parties process this data on Google's behalf. Under no circumstances will Google associate your IP address with any other data held by Google.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information and Google’s privacy policy can be found at: https://www.google.com/policies/technologies/ads/ (https://www.google.com/policies/technologies/ads/) and https://www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/)

Use of the remarketing or “similar audiences” function of Google Inc.

We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analyzing visitor behavior and interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transferred to Google LLC servers in the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/ (https://www.google.com/privacy/ads/)

Using the Pinterest Tag

We use the Pinterest Tag of Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.
The application serves the purpose of targeting website visitors with interest-based advertising on the Pinterest social network. For this purpose, the Pinterest conversion tag has been implemented on the website. This tag establishes a direct connection to the Pinterest servers when you visit the website. This transmits to the Pinterest server which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged into the social network. When you visit Pinterest, you will then be shown personalized, interest-based Pinterest ads.
If you access our website via a pin on the Pinterest social network, a cookie for conversion tracking will be stored on your computer. These cookies are valid for a limited time, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to this page. The information collected using the conversion cookie is used to create conversion statistics and thus optimize our website. The following information may be processed, among others: total number of users who clicked on one of our pins and were redirected to our website, subpages visited on our website (e.g. category or product pages), search queries on our website, your shopping cart contents, completed transactions.
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified according to the TADPF. The data transfer takes place on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
For more information about how Pinterest collects and uses data, as well as your rights and options for protecting your privacy, please see Pinterest’s privacy policy at https://policy.pinterest.com/de/privacy-policy (https://policy.pinterest.com/de/privacy-policy).

Using TikTok Pixel

We use the TikTok pixel from TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; "TikTok Ireland") and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; "TikTok UK") on our website. Both companies are jointly responsible for data processing (hereinafter "TikTok").
The data processing serves the purpose of identifying and analyzing our customers' website access, as well as to better address customers by placing targeted advertisements and evaluating the effectiveness of advertisements on TikTok. To do this, TikTok uses technologies such as cookies and pixels that enable your browser to be recognized. The following information, among others, can be collected and sent to TikTok: date and time of the visit, information about the browser and device type you use, screen resolution, IP address. TikTok can assign this information to your personal TikTok user account. Usage profiles can be created from the data collected in this way using pseudonyms. However, this does not allow users to be personally identified.
Your data may be transferred to third countries, such as the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified according to the TADPF. Data transfer to the USA and to third countries without an adequacy decision is based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de (https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de).
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on data protection can be found at https://www.tiktok.com/legal/page/eea/privacy-policy/de (https://www.tiktok.com/legal/page/eea/privacy-policy/de) and https://ads.tiktok.com/i18n/official/policy/controller-to-controller (https://ads.tiktok.com/i18n/official/policy/controller-to-controller).

Plug-ins and Others

Using Google Tag Manager

We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it does enable the triggering of additional tags that can collect and process personal data.
Further information on terms of use and data protection can be found here (https://www.google.com/intl/de/tagmanager/use-policy.html).
Use of social plug-ins
We use social network plug-ins on our website. The integration of social plug-ins and the data processing that takes place in this way serves the purpose of optimizing the advertising for our products.
When social plug-ins are integrated, a link is established between your computer and the servers of the provider of the social network and the plug-in is displayed on the page by a message to your browser, provided you have expressly consented to this. Both your IP address and the information about which of our pages you have visited are transmitted to the provider's servers. This applies regardless of whether you are registered with the social network or logged in. Transmission also takes place for unregistered or unlogged users. If you are connected to one or more of your social network accounts at the same time, the information collected can also be assigned to your corresponding profiles. When you use the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
The social networks listed below are integrated into our website using social plug-ins. You can find more information about the scope and purpose of the collection and use of data as well as your rights and options for protecting your privacy in the linked data protection notices of the providers.

Facebook of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Meta Platforms Ireland and we are jointly responsible for the collection of your data when the service is integrated and the transmission of this data to Facebook. The basis for this is an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum (https://www.facebook.com/legal/controller_addendum). According to this, we are particularly responsible for fulfilling the information obligations according to Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service and for compliance with the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects our obligations under the agreement on joint processing. Meta Platforms Ireland is responsible for enabling the rights of data subjects in accordance with Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service and for complying with the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects the obligations of Meta Platforms Ireland under the joint processing agreement.
Your data may be transferred to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
For more information about how Facebook collects and uses data, as well as your rights and options for protecting your privacy, please see Facebook’s privacy policy at https://www.facebook.com/about/privacy/ (https://www.facebook.com/about/privacy/).

Instagram of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://help.instagram.com/155833707900388 (https://help.instagram.com/155833707900388)
Your data may be transferred to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Pinterest from Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
https://policy.pinterest.com/de/privacy-policy (https://policy.pinterest.com/de/privacy-policy)
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified according to the TADPF.

Use of Google Maps

We use the function for embedding Google Maps from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google") on our website.
The function enables the visual representation of geographical information and interactive maps. When the pages in which Google Maps are integrated are accessed, Google also collects, processes and uses data from visitors to the website.
Your data may also be transferred to the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
For more information about the collection and use of data by Google, please see Google's privacy policy at https://www.google.com/privacypolicy.html (https://www.google.com/privacypolicy.html). There you also have the option of changing your settings in the data protection center so that you can manage and protect the data processed by Google.

Use of YouTube

We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iFrame on the website. The "Extended data protection mode" option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
For more information about the collection and use of data by YouTube and Google, your rights in this regard, and options for protecting your privacy, please see YouTube's privacy policy at https://www.youtube.com/t/privacy (https://www.youtube.com/t/privacy).

Using Google Translate

We use the translation service of the
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
The data processing serves the purpose of displaying the information provided on the website in another language. In order for the translation to be displayed automatically after you have selected a national language, the browser you use connects to Google's servers. Cookies may be used for this purpose. Among other things, the following information may be collected and processed: IP address, URL of the page visited, date and time.
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
For more information about how Google collects and uses your data, please visit: https://www.google.com/policies/privacy/ (https://www.google.com/policies/privacy/).
Rights of data subjects and storage period

Duration of storage

After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular those under tax and commercial law, and then deleted after the deadline has expired, unless you have consented to further processing and use.

Rights of the data subject

If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR and to processing for direct marketing purposes.

Right to complain to the supervisory authority

According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:

State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia
PO Box 20 04 44
40102 Dusseldorf
Phone: +49 211 384240
Fax: +49 211 38424999
Email: poststelle@ldi.nrw.de

Right of objection

If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, the processing of the data in question will be stopped unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for direct marketing purposes.

last update: 29.11.2023